The Learning Ireland network reaches over 150,000 unique users each month – that's 3% of the population of Ireland, and 9% of the estimated (JNRI) adult Internet population in Ireland.*
Learning Ireland's six websites receive over 2.5 million page impressions per month.*

• Learning Ireland website users are young (64% are under 35), upmarket (60% of are users are C1 or higher in social class), and affluent (38% of Nightcourses.com users earn €31k+ a year, and more than one in ten is a CEO, owner or director of a business)
• They are also sophisticated web users: over 70% of Daycourses.com users have Internet access at home.
• Learning Ireland's audience is highly desirable - and difficult to reach through other media (over 70% of Nightcourses.com favour Internet research over other media)
• Learning Ireland users are confident, ambitious trend-setters who are committed to bettering their current life situation (nearly half of all evening class learners pay the fees out of their own pocket)

Learning Ireland’s audience profile consists of a huge range of groups, spanning all genders, ages (15+), careers, education and social positions -

Further Education (Nightcourses.com & The National Guide to Nightcourses)
Nightcourses.com - 110,000 visitors per month*

A wide range of people have an interest in further education – school-leavers, people seeking to change careers retirees, foreign nationals, etc. Over 40% of visitors to Nightcourses.com are professionals. These people are often dynamic in their outlook, seeking to change themselves or their situation in life, and extremely driven, as shown by the many who study, while also working full-time (over 90% of visitors are 'currently employed').

Postgraduate (Postgrad.ie & The National Guide to Postgraduate Study)
Postgrad.ie - 30,000 visitors per month*

Postgraduates often progress to become key shapers of society, in areas such as law, medicine, education and science; and are the country’s highest earners. An increasingly large and diverse group of people enrol in 4th level education than was the case before.

Higher Education (Daycourses.com & The Guide to Third Level & Higher Education)
Daycourses.com - 50, 000 visitors per month*

The majority of school leavers in Ireland use Daycourses.com and The Guide to Third Level & Higher Education. Besides this massive grouping however, an increasing amount of working people these days, are returning to full-time higher education in order to change careers. Indeed, over 50% of Daycourses.com users are over the age 25. Ireland has one of the highest higher education participation rates in the world.

Corporate Training (Corporatetraining.ie, Firsttrain.ie, The National Guide to Corporate Training & First Train magazine)
Corporatetraining.ie - 26,000 visitors per month*

Few companies, from small to multinational, in modern-day Ireland can afford to operate without regular and up-to-date training. Companies that train regularly, have a telling advantage over others in becoming the biggest profit-earners and key shapers of the future Irish economy.

International Students (Learning.ie & The Guide to Education in Ireland)

Over 20,000 international students arrive to study in Ireland each year, and the market is still growing. These students often form a strong link with the country - by remaining after graduation to start a career or progress to the next level of education, or returning to holiday here.

THE MIX!

What all these individuals and groupings have in common is a shared drive to improve themselves and their performance across a range of activities – from the commercial to the sporting. Education and training are the key the tools of advancement in the modern-day meritocracy that is Ireland, and those who avail of them are among the most forward-thinking and ambitious groupings of the population. 

Statisitcs assembled from the Lifelong Learning Index 2007 and the JNIR's 2004 report