Learning Ireland enables advertisers to exploit the power of online to the full, providing a dynamic and innovative advertising environment that is in tune with the lifestyle of today’s digitally aware consumers, delivering excellent coverage and accurate targeting of otherwise elusive audiences, and offering a whole range of creative opportunities for memorable campaigns.
Online advertising is the fastest-growing form of marketing globally.
* Online reach in Ireland already stands at 40% - that's 1.7m people (TGI Q1 2006)
* Among internet users, over 20% of all time spent exposed to media is now spent online (BMRB Internet Monitor 2005)
* 79% of users access the Internet at least once a week, with 52% online everyday/most days (TGI Q1 2006)
* 55% of users state they would be lost without online access (Millward Brown / EIAA Media Consumption study November 2004)
* The Internet today is demanding over a quarter of weekday media time (Aged 15+ online, BMRB Internet Monitor Q3 2005)
* Online advertising topped £20.3 million in 2006, a year-on-year increase of 60% that pushed the market share to 3.9%.
By comparison, radio's market share during the same period was 3.8%. Rapidly rising demand for broadband Internet access and increased advertiser confidence have pushed online's market share beyond that of radio.
